May 12, 2015
I'm learning a lot as I've worked to plan and coordinate The Prince George's Spring Book Festival.
- It's a lot of work!
- I say Book Festival - vendors hear "bazaar"!
There are several differences between a book festival and a literary conference like the Black Authors and Readers Rock Weekend:
- A literary conference targets a specific group of readers, a festival is open to the public and one must target the community - all ages and races.
- Tickets are usually sold to literary conferences ~ a book festival is usually open and free to public.
- When tickets are sold, you know how many people to expect; you can not predict how many people will attend a free, open to the public event.
- Repeat attendees who recommend an event they enjoy to their family and friends are the backbone of a literary event; publicity is the key to a successful Festival.
- Radio advertising is very expensive in this market - even though most stations have "Community Affairs" departments - there is very little they will/can do free of charge!
Pictured - Sharon with Bobby Gailes of WHUR's "Taking it to the Street" community segment!