May. 12, 2015

May 12, 2015

I'm learning a lot as I've worked to plan and coordinate The Prince George's Spring Book Festival.

  • It's a lot of work!
  • I say Book Festival - vendors hear "bazaar"!

There are several differences between a book festival and a  literary conference like the Black Authors and Readers Rock Weekend:

  • A literary conference targets a specific group of readers, a festival is open to the public and one must target the community - all ages and races.
  • Tickets are usually sold to literary conferences ~ a book festival is usually open and free to public.
  • When tickets are sold, you know how many people to expect; you can not predict how many people will attend a free, open to the public event.
  • Repeat attendees who recommend an event they enjoy to their family and friends are the backbone of a literary event; publicity is the key to a successful Festival.
  • Radio advertising is very expensive in this market - even though most stations have "Community Affairs" departments - there is very little they will/can do free of charge!

Pictured - Sharon with Bobby Gailes of WHUR's "Taking it to the Street" community segment!